About Me

I am a Performance Marketer with 1 year of experience who is always looking for new ways to help brands develop and improve their marketing plans.

I have proven experience in performance marketing, with a focus on A/B testing and managing campaigns. I love using data insights to improve ROI and grow market presence via careful planning and working well with others.

Turning Ad Spend into Business Growth

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There is the KPIs that matter most in performance marketing to analysis the data:-

E-commerce Brand: - Dunamiss

Objective:

 The brand wanted to boost online sales during the festive season and increase ROAS while keeping ad spend efficient.

Challenge:

Previous campaigns had high CPC and low CTR, resulting in average conversions.

Strategy & Execution:

  • Conducted A/B testing on ad creatives and copy to identify top performers.
  • Segmented audiences into retargeting & lookalike groups for higher precision.
  • Optimized placements across Meta Ads to maximize reach at lower costs.
  • Daily ad spending is between 1k and 2k.

Results:

  • CTR increased from 1.8% → 3.2% (+78%).
  • CPR reduced from ₹188.70 → ₹146.32 (-22%).
  • Conversion rate improved from 2.1% → 3.4% (+62%).
  • Achieved 2.7x ROAS within one month.

Key Takeaway:

Creative testing + smart audience segmentation can turn average-performing campaigns into high-revenue drivers.

Neoteric (Real Estate) – Lead Generation Campaign

Objective:

The goal was to generate more qualified leads for a local service provider while reducing CPL.

Challenge:

The client was struggling with high CPL (₹80 approx.) and poor lead-to-customer conversion.

Strategy & Execution:

  • Launched Google Search Ads targeting high-intent keywords.
  • Combined it with Meta retargeting campaigns to re-engage visitors.
  • Optimized ad copy, excluded wasteful keywords, and adjusted bidding.

Results:

  • CPL dropped from ₹120 → ₹80 (-22%).
  • Leads increased by 45% in 30 days.
  • Lead-to-customer conversion improved by 12% due to higher-quality targeting.

Key Takeaway:

Blending Google Search Ads with Meta retargeting created a strong funnel that delivered more leads at a lower cost.

Some Other Company's Ads

Earthofab

Qurvii

Shri Ganesh Colony

Twinsho

Vastraakala

Solar Panel Company – Lead Generation Campaign

Objective:

Increase inquiries for solar panel installation while lowering acquisition cost.

Challenge:

High cost per lead and inconsistent lead quality.

Strategy & Execution:

  • Targeted Google Search Ads for high-intent solar-related keywords.

  • Meta retargeting for website visitors and past inquiries.

  • Optimized creatives and ad copy for better CTR.

Results:

  • CPL reduced by 25%.

  • Leads grew by 38% in one month.

  • Conversion to booked consultations improved by 15%.

  • Targeted campaigns with retargeting ensured better-quality leads at lower cost.

Other Clients

Strategy & Execution:

  • Customized Google Search Ads and Meta retargeting campaigns per client.

  • Continuous optimization of ad copy, bidding, and audience segmentation.

Results:

  • CPL decreased by 20–30%.

  • Leads increased by 35–40% within a month.

  • Lead-to-customer conversion improved by 10–15%.

Key Takeaway:

Data-driven campaigns across industries delivered measurable results, increasing lead quality while lowering costs.

CANVA cREATIVES

Year of Experience
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Get In Touch

“I’m always open to exploring new opportunities in marketing. If you’re looking for someone who can drive growth with data-driven ad strategies, let’s connect!”